One of the biggest challenges when creating a video can be to figure out how do I write content that is suited and optimized for video. We often want to give as much information as we can when communicating, but sometimes with video the thinking less is more when it comes to text can be a good way of making sure your video stays short and engaging.
In this post we will help get you started with writing for a video format, because despite having a lot of experience with writing content, creating texts for video can be a little challenging since the amount of text you can use is limited.
Write out your key messages:
Start by just writing out the messages you want to say, if there are more than three main messages, consider splitting the video up in multiple videos. Ideally, a video has one core message with a couple of key messages that support that core message. However, having up to three short key takeaways is also okay as long as the video stays clear and concise since we don't want the viewer to lose focus during the video and forget what has been said.
When all the messages you want to convey is written out, it is easier to see which ones you can potentially cut, or that can be a separate video. Shorter and to the point videos are more engaging and have people remember the message better, so don't be afraid of splitting the videos up to a little series of videos instead of just one long one.
Get off to the good start:
The first 3-5 seconds of the video is where you catch the attention of your viewer, so you want to make sure you create a snappy start that will intrigue the viewer enough to keep watching. A good hook gives the viewer an idea of what to expect to learn or see more of in the video, a short clear statement, question, or quote, if it is an interview, is a good way to start off.
You also have to keep in mind that most of your viewers will not watch the entire video, so it is important to get your core message across as soon as possible. You can then spend the rest of the video reinforcing this core message to make sure the message is remembered by the audience.
Lead the way:
Don't leave your viewers hanging after the video, make sure you know what action you want them to take after they have watched your video. So be sure to give them a clear call to action at the end of the video so that you can easily lead your viewer to take action, whether that is going on your website or signing up for something like the example below.
Lastly, don't overthink it. Start creating videos and the more you test your videos you will find out what videos work for your communication strategy! Try VIBBIO for free and get started with video creation today.