It's not always easy coming up with ideas of what videos to create for social media. Looking at other brands to get inspiration is a great starting point, but we understand that it's not always that simple to translate the style or message to your own brand and just get started!
In this blog post we've gathered 4 video ideas for social media that are simple to create and that hopefully will get you inspired!
Product Video: Showcase your product or new features
Using simple product videos is a great way to showcase your product and get it in front of people on social media. And the videos don't have to be complicated. If you have an online product or service, you can, for example, use screenshots mixed with text and other video clips, and that can work wonders.
Here's an example of a video we created with some screengrabs:
If what you're selling is a physical product, you can easily film it with your phone. Be creative and figure out how you can display the product to make it look the best.
Would it work filming it in front of a colored background? Or maybe it's better filming someone using it? You'll figure out what works best for your brand. Here's an example of a product video from a wellness company called Goodiebox.io
And don't worry about the filming. By fixing some simple settings on your phone, and maybe fixing a simple tripod setup, you'll be able to film like a pro in no time. You can watch this video to get some tips on how to film high quality video clips with your phone.
Brand Videos: Telling a story or taking a stand
With this kind of video, you should try not to sell your product too much. That's not the point. It's more about creating awareness about who your company is, and getting people interested in your brand. And you can do this without needing to make it fancy. You can for example create an interview series that will address a topic that's important to your company.
You should also think about the feeling of the video: Is it important that people learn something, do you want people to laugh and have a good time, or do you want to bring awareness to a serious problem and take a stand with your brand? It would be a good idea to start thinking about these things sooner rather than later so you are clear about what your video should be and what it should do. And remember, don't be afraid to use emotions as a tool.
Here's an example video from Spotify that is part of a video series.
With these types of videos (and all other videos for that matter), it's important to stay on-brand. Remember to be consistent with the use of your colors, logos, fonts, and tone-of-voice. If you choose to use video clips or images from a stock provider, make sure to choose images or video clips that will match your brand.
Interview Videos: Thought leadership or Q&A
Creating thought leadership videos is easier than it sounds like, and it's a great way to engage the audience and maybe even answer some of their questions. And it's also great for positioning yourself as an expert on a topic.
Do you have a colleague or a customer, for example, that is an expert within a certain field relevant to you and your audience? Get them on camera and do a interview video with them, or a simple Q&A session.
It really doesn't have to be all that complicated or fancy. Take this example from Google, where they have filmed an interview that took place at an event, and are using it as a thought leadership after. Two birds, one stone.
Of course, if you're not hosting an event, you can simply just sit down in front of the camera and have a talk, without the audience.
You can create the long interview video, but create a shorter version to promote it on social media as well if you prefer. Like this example we've created here:
Promotion: Special deals and offers
Do you want to offer your product or service at a reduced price, or perhaps you have another promotion relevant to get out in the open? Creating very short and simple videos can be a great way to get the message across.
And remember: using only text, images and video clips can be more than enough.
Here are two examples we created:
Don't forget that you can now get a free 30-day VIBBIO account to help communicate efficiently now that businesses need it the most.