Videos have become one of the most valuable assets in the world of learning. This is mainly because the human brain is hardwired to engage better with real conversations (where the tone of voice and moving images/gestures create a multi-dimensional experience). And that's what video is all about: combining texts, images and sounds to create an immersive learning environment. Basing a learning strategy on short, episodic video content is a sure way of increasing both engagement and long-term impact.
Microlearning builds on natural learning
One of the main reasons why bite-sized learning and microlearning are becoming increasingly important is due to the changing ways people learn and the amount of information they have access to. Attention spans are getting shorter 🤓and learners expect more from training. Learners no longer want to just gain knowledge, they want to be engaged, entertained, and able to apply what they learn immediately. They want to see improvements and be able to quantify their progress. They want to do so anytime, anywhere, on any device. They want to be in control of their learning journeys and yet be guided in the right direction.
Microlearning is a way of teaching and delivering content in small, very specific bursts. The learners are in control of what, and when, they are learning.
Unlike many traditional teaching methods, microlearning suits the way people learn naturally. The ability to easily access learning nuggets, quickly complete standalone lessons or micro-courses, and instantly apply learning is what makes microlearning effective. When lessons are designed in rich media formats like video, it further increases retention rates.
Video is the ultimate show and tell; a combination of audio and visual elements that work together to engage people with different preferences for learning new information. For learning purposes, this means that people can absorb information from various stimuli, including visual, auditory, written and kinesthetic (meaning ‘learning by doing’).
The best thing about video is that it encompasses elements from all of these styles of learning in a single online tool - making video one of the most engaging ways to learn and transfer information.
4 best practices for microlearning videos
Interested in creating your own microlearning videos? Stick to a few basics and you’ll be sharing knowledge in no time.
First, focus only on one learning objective per video. The average learner thinks in thin slices and wants to resolve one problem before moving on to the next. So make sure that you give ONE concept to digest and induce ONE change in behavior or attitude to fulfill ONE learning objective.
Cut down the script to the bare essentials. Don’t forget to take advantage of both the narrative and the visuals of the video: utilize the layering of visuals, text and audio to maximize retention rates of the content.
Keep the video content straightforward and high-level. Don’t get stuck in details and distractions. Banish the fluff (nice-to-know information) and retain only what is relevant.
Lastly, don’t be repetitive. Microlearning videos are meant to be replayed and paused as someone is learning at their own pace.
With VIBBIO's video creation tool, getting started with microlearning videos is easy.
Contact us for information on how to get started.