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Tana Blegen

Marketing Manager @ VIBBIO
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Recent Posts

4 Videos You Should Start Planning Now

Posted by Tana Blegen on Oct 31, 2018 10:43:43 AM

Winter is here, and it's time to start thinking about what video content to create for the end of the year. Here are our four tips. 

 

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How To Create a Video Using Still Images

Posted by Tana Blegen on Oct 10, 2018 11:41:45 AM

It is a common misconception that you need video clips to create an engaging video. In this blog post, we will show you why you don't.

If you want to get started with video marketing, using still images can be a great soft start. You probably already have a bunch of photos laying around that you can use, but if not, there are a lot of great resources out there (*cough www.unsplash.com cough*). These can be a great foundation for a marketing video. 

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Key Insights from Inbound 2018

Posted by Tana Blegen on Sep 19, 2018 9:46:30 AM
Inbound 2018 is officially over, and it has left us both really inspired and somewhat exhausted. Put 25,000 marketers together, pack 4 days full of keynotes and breakout sessions, and it was bound to happen.

For us, it was no surprise that Inbound this year was full of talk about video (and it was about time). However, since we spend all of our time living and breathing video marketing for the rest of the year, we thought we would spend some time getting caught up on all the other marketing trends out there. We learned a lot, and naturally we wanted to share it with you 😄

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Native Video Publishing Has Finally Hit LinkedIn 🎉

Posted by Tana Blegen on Apr 5, 2018 2:05:28 PM
We all know that video is the type of content that sparks the most engagement on social media, and also has a very high ROI. It has been widely adopted on platforms such as Facebook, Instagram and Snapchat, and Youtube is of course dominating the field. However, LinkedIn has been lagging behind, without a real video publishing feature until now. 
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Topics: marketing, video marketing, linkedin, social media marketing

Facebook's new algorithm update, and what it means for video marketers

Posted by Tana Blegen on Mar 13, 2018 3:04:07 PM

As social media marketers, we are all affected by Facebook's algorithms. In 2018, they're rolling out a new update, all about "meaningful interactions", that has marketers and Page Admins around the world freaked out. This isn't necessarily the end of the world though - let me tell you why.

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Topics: marketing, video marketing, facebook video

How To Create Content For marketing videos

Posted by Tana Blegen on Dec 26, 2017 3:26:41 PM

 

You've heard it before, but we'll say it again: content is key in this digital landscape. If you want to attract customers, you need to offer them content that is of value to them, in the right context and using the right tools. 

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How To Create Engaging Video Content For Your Business

Posted by Tana Blegen on Nov 29, 2017 3:32:57 PM

As we all know, when planning a video, content is king. Cat videos are cute and all, but when you are making a video on behalf of your business, you need to make sure your messaging is on point, and your content is engaging. Here are four things to keep in mind. 

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How To Succeed With Video for Internal Communication

Posted by Tana Blegen on Nov 29, 2017 3:27:36 PM

Here at VIBBIO, we are always going on about video being the best way to communicate to your audience. Which we still stand by. However this does not mean that video is only meant for external communication, because if endless hours at the HR office has taught us anything, it is that internal communication is key... So keep communication fun and engaging, because your employees deserve nothing less!

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Why You Should A/B-test Your Marketing Videos

Posted by Tana Blegen on Nov 29, 2017 3:01:51 PM

 

A/B-testing (or split testing) is a method of comparing two (or more) versions of something, to compare which performs better. It's very common among marketers, so you probably do this already - websites, apps, Facebook ads, Google ads, etc. But are you A/B-testing your videos?

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