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Tana Blegen

Marketing Manager @ VIBBIO
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Recent Posts

Key Insights from Inbound 2018

Posted by Tana Blegen on Sep 19, 2018 9:46:30 AM
Inbound 2018 is officially over, and it has left us both really inspired and somewhat exhausted. Put 25,000 marketers together, pack 4 days full of keynotes and breakout sessions, and it was bound to happen.

For us, it was no surprise that Inbound this year was full of talk about video (and it was about time). However, since we spend all of our time living and breathing video marketing for the rest of the year, we thought we would spend some time getting caught up on all the other marketing trends out there. We learned a lot, and naturally we wanted to share it with you 😄

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Native Video Publishing Has Finally Hit LinkedIn 🎉

Posted by Tana Blegen on Apr 5, 2018 2:05:28 PM
We all know that video is the type of content that sparks the most engagement on social media, and also has a very high ROI. It has been widely adopted on platforms such as Facebook, Instagram and Snapchat, and Youtube is of course dominating the field. However, LinkedIn has been lagging behind, without a real video publishing feature until now. 
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Topics: video marketing, marketing, linkedin, social media marketing

Facebook's new algorithm update, and what it means for video marketers

Posted by Tana Blegen on Mar 13, 2018 3:04:07 PM

As social media marketers, we are all affected by Facebook's algorithms. In 2018, they're rolling out a new update, all about "meaningful interactions", that has marketers and Page Admins around the world freaked out. This isn't necessarily the end of the world though - let me tell you why.

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Topics: video marketing, marketing, facebook video

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