As social media grows, so does the amount of advertisement on them. Most people can say that they have at one point scrolled down their Facebook feed and felt that there has been an overload of ads.
We all know that video is the type of content that sparks the most engagement on social media, and also has a very high ROI. It has been widely adopted on platforms such as Facebook, Instagram and Snapchat, and Youtube is of course dominating the field. However, LinkedIn has been lagging behind, without a real video publishing feature until now.
When talking to our customers, we repeatedly heard that projects were delayed because of a lack of visual content. Video shoots can be both expensive and time consuming, which makes for a frustrating experience when all you need is a quick way to deliver your message.
This is why we released the VIBBIO stock store.
Topics: product updates
Do videos go viral by coincidence or can you plan it? Both might be the case, but the truth is that the secret ingredient often is a little bit of good old fashioned luck. But there are some things you can do to maximize your chances of getting a viral video. Here’s a list of elements to implement to your videos that might increase your chances.
As social media marketers, we are all affected by Facebook's algorithms. In 2018, they're rolling out a new update, all about "meaningful interactions", that has marketers and Page Admins around the world freaked out. This isn't necessarily the end of the world though - let me tell you why.
Two weeks ago, we released the first batch of changes to the VIBBIO platform.
In February 2017, Forbes reported that “a third of all the time people spend online is dedicated to watching videos”. In fact, people are watching a billions hours of Youtube-videos every day!
There's no doubt that video is here to stay. But who are the primary social media users on Facebook, Instagram and LinkedIn and why should you engage them with video?
Starting in a new job always comes with a period of learning and understanding. During those weeks, I always have the itching feeling of not shipping anything valuable, of only chipping away at the unimportant, of not getting close enough to what really matters.