As social media marketers, we are all affected by Facebook's algorithms. In 2018, they're rolling out a new update, all about "meaningful interactions", that has marketers and Page Admins around the world freaked out. This isn't necessarily the end of the world though - let me tell you why.
Two weeks ago, we released the first batch of changes to the VIBBIO platform.
In February 2017, Forbes reported that “a third of all the time people spend online is dedicated to watching videos”. In fact, people are watching a billions hours of Youtube-videos every day!
There's no doubt that video is here to stay. But who are the primary social media users on Facebook, Instagram and LinkedIn and why should you engage them with video?
Starting in a new job always comes with a period of learning and understanding. During those weeks, I always have the itching feeling of not shipping anything valuable, of only chipping away at the unimportant, of not getting close enough to what really matters.
Social media platforms are designed differently and are often used for different purposes. This means that how long your videos should be varies, depending on what platform you are posting on.
To engage your audience, you should customize both content and length of your video to the different social media platforms. But what is the optimal length for videos on Facebook, Instagram and Twitter? Here are our recommendations.
There’s no secret that there is an overload of videos on social media platforms today. Every business want to have their moment in the spotlight and put loads of effort into creating marketing videos with little or no success.
If there’s one thing we’ve learned, it’s that not all videos are smart videos. For a video to be smart it needs to have a hook, be short, fully texted and targeted.
Many people think that they need a fancy camera to shoot high quality video content. The truth is that your phone can work magic.
In this post we will share some tips and tricks on how you can shoot quality videos with your phone.